So, why should they choose your company over everything else out there? The About Us page is where people look for your answer to this question. When potential customers visit your website, they know you’re not the only option for whatever products or services you’re selling. It’s where you stand out from competitors. This page is a customer’s first encounter with the people and story behind your products, so it’s important to make a strong first impression by emphasizing your values and telling your story. In one survey from KoMarketing, 52% of respondents said the About Us page is the first thing they want to see when they land on a company’s website. Of course, these factors are great to have on every page of an ecommerce website – so why are they particularly important on the About Us page? 1. So far, we know that an About Us page is a huge opportunity to establish trust, loyalty, and likeability. You can include these as a concise mission statement on your About Us page, and you can also use your values as a guide to organizing the rest of your content with a cohesive tone of voice. Writing about your core values will show customers what your ecommerce business is all about. This is your chance to build likeability and trust, both of which go a long way in attracting new customers and retaining older ones. Writing about your team means showing customers that there are real, relatable people bringing your business to life. If you’ve created your ecommerce business in response to a gap in the market or a pain point that you think people can relate to, then tell that story! People will be curious about the origins behind your ideas. Writing about your products or services is simple. You’ll also want to emphasize the core values that make your company unique.

Therefore, you’ll want to make sure you provide some background on both your products and your team. The first thing to keep in mind is that your About Us page is not just about you – it’s about what you can do for potential customers, and why you should be the one to do it. It’s where potential customers will go to find out why you’re passionate about your products – and why they should be, too.Ī well-crafted About Us page is the key to building trust and loyalty with your customers.Ĩ6% of consumers say authenticity is important when choosing a brand to support, so it’s important to get this right.īut what exactly are the components of a successful About Us page? Elements of an Ecommerce About Us Page What is an About Us Page?Īn About Us page is an opportunity to introduce your company on your own terms. For customers, the About Us page is a one-stop introduction to your business, and there are plenty of expectations to exceed.

If there’s a single crucial place to make sure your brand’s content is top notch, it’s on your About Us page. And that’s exactly what uninspired customers will do.ĩ1% of organizations worldwide use content marketing, but few of those organizations are using it as effectively as they could. If an ecommerce business were to bore you like this on their website, you wouldn’t even have to come up with an excuse to escape to the bathroom – you could just click off the page and be done. They can’t seem to describe it in words other than “innovative” and “great,” and you still have no idea what the company actually does. Picture this: you’re at a dinner party, and someone is talking your ear off about their new business.

About us sample